Guangming Group's sugar business revenue reached 14 billion yuan last year

The reporter learned yesterday from Guangming Food Group that the group insisted on focusing on its core business, accelerating foreign mergers and acquisitions, and promoting business model transformation to achieve gratifying results. Last year, it achieved a double breakthrough in operating income and total profit, operating income reached 75.78 billion yuan, an increase of 19.8 percent over the previous year. %, the total profit reached 3.61 billion yuan, an increase of 11.3% over the previous year; this year, it is expected to achieve an operating income of 90 billion yuan, which is equivalent to “rebuilding a bright food” after the establishment of the group in 2006.

In the past year, Bright Food Group focused on its core business and vigorously expanded its market space. Dairy, sugar, wine, chain retail, brand agency, integrated food, and modern agriculture flourished. In the dairy industry, relying on the country's only national key laboratory for dairy biotechnology, Bright Dairy has continuously launched new products with independent intellectual property rights, and the performance of Changyou Yogurt, Mosilian Yogurt, Yoko Fresh Milk and other key products has grown rapidly. Last year the company Operating income exceeded the 10 billion mark for the first time. The sugar industry actively took full advantage of the entire industry chain, deepened the nationwide network layout, promoted mergers and acquisitions of upstream resources, and expanded small packaged sugar business. Last year, the sugar industry’s operating income reached 14 billion yuan, which continues to maintain its leading position in the domestic market. In addition, as for the wine industry, Guangming began to implement a strategy for the development of multiple wines, and the market share of medium and high-grade nutritional rice wine such as Shikumen No. 1 was close to 60%, while the new investment holding Sichuan Quanxing new series of white spirits will also be listed in the near future. .

At the same time, Guangming Food Group also vigorously promoted the transformation of business models based on technology, brands, networks, and resources, and achieved initial results. Last year, Guangming Food organized and organized overall marketing activities such as “Lianhua Bright Food Promotion Week” and “Guangming Food Festival”. It also actively organized delegations to participate in the “New Year Farming & Sideline Products Exhibition in Shanghai New Year” and “China Time-honored Expo” and expanded. The influence of the group brand. At the same time, the Group also received 13 national-level brand honors and 77 Shanghai-level brand honors. For example, “He” Wine and “Chengdu” jewelry have won the title of “China Famous Brand” for the first time. Last year, Guangming Group also implemented 271 various types of science and technology projects, applied for 105 types of independent intellectual property rights, and won one second prize of Shanghai Municipal Science and Technology Progress Award. In addition, the entire group also increased internal linkage and cooperation. For example, Haibo Logistics has actively promoted the construction of the Group's third-party logistics. Currently, it has basically undertaken all of Guangming Rice's sales logistics business and nearly 70% of the imported feed procurement logistics business of the milk group in Shanghai.

Guangming Food Group also formulated the “Five Breakthrough, Three Million” Plan for Modern Agriculture, which will take three years to achieve “five breakthroughs” in food, pigs, feed, vegetables, and provenances, and cultivate “three "Millions of industries" - to achieve annual sales of 1 million tons of grain, supply 1 million pigs in the Shanghai market, annually distribute 1 million tons of feed for dairy cows, supply 500,000 tons of vegetables to the Shanghai market, and establish "from the field to the table" The industrial chain system and the quality safety traceability system play a major role in ensuring the supply of main and non-staple foods in Shanghai by large state-owned enterprise groups. Last year, as the first year of implementation of the plan, the entire Group’s food sales increased by 110% over the previous year, dairy cattle feed sales increased by 110% over the previous year, vegetables completed the annual plan by 145%, and provenance rice and wheat varieties were sold. Compared with the previous year, it increased by 50%; Dairy frozen sperm sales accounted for 20% of the national market share, ranking first in the country for six consecutive years.