High-end milk powder, new markets, new products, Yili, Yili products, sales

The New Year is approaching, and the New Year market presents a thriving scene. With the improvement of people's living standards, the types of new products are becoming more and more abundant. Baby food items are included in the list of new products by many consumers. According to the survey, the sales of baby food as a whole showed a growing trend by the end of 2011, and the sales of high-end milk powder surged to become the new darling of the 2012 cargo market. Among them, Yili's latest high-end infant milk powder golden collar crown protection series, has become the fastest growing high-end infant milk powder in 2012.

As the New Year's steps are getting closer and closer, consumers are busy preparing for New Year's goods. Regardless of whether they are shopping malls or supermarkets, promotional campaigns have started. Faced with the complex variety of milk powder on the market, how to choose the most suitable product for the baby really makes mothers headaches.

As the first brand in China's dairy industry, Yili Milk Powder has been dedicated to creating exclusive nutrition for Chinese babies. "Understand nutrition and better understand Chinese baby" This is not only the promise of Yili as a company, but also Yili has always insisted on the care and concern of mother and child in China. Since 2004, the Iraqi interest rate has initiated the China's breast milk research project with internal and external authorities of the United Nations. Through research on 20,000 raw data and 2,000 redundant articles, it has collected more than 20,000 products from 49 countries and regions around the world. Rich in the amount of breast milk in Chinese mothers, Yili has become a company that specializes in the analysis and research of Chinese breast milk. In 2008, Yili officially released the "Chinese Breast Milk Research Database", which opened the door for the study of breast milk in China and filled a gap of more than 50 years in China.

In addition, while studying Chinese breastmilk, Yili constantly introduced advanced production equipment from around the world and pursued the perfect combination of scientific formula and quality. At the end of 2011, on the basis of the “China Breast Milk Database” basic platform, according to the technical breakthroughs obtained in its latest research on the mother-emulsion, Yili officially launched a new breakthrough in golden embroidered infant formula milk powder. She specially contains OPO structural fat, which is very similar to the fat structure in breast milk. It can promote the growth of beneficial bacteria in the intestine, make the baby easy to digest and absorb nutrients, reduce constipation and enhance baby's comfort. At the same time, it helps the baby to perform good calcium absorption. , strong bones, improve immunity.

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