Established only half a year, as a wholly-owned subsidiary of Taikang Life Insurance, Taikang Online has conducted in-depth cooperation with Internet giants such as Taobao, 360 and Tencent in a very short period of time. These include the “Leye Insurance†launched in cooperation with Taobao and the “Fei Changbao†in cooperation with Qihoo 360. Taikang Online can be recognized by all parties, not only because it is backed by Taikang Life Insurance, but also recognized by the industry as the short, flat and fast Internet genes that Taikang Online adheres to.
In partner up, in addition to traditional Internet giants, Taikang Medical will also work with the Internet (including vertical crowd, subdivision disease, etc.), an innovative public medical institutions, high-end private medical institutions, medical rehabilitation and other health services, precision Companies such as medical and smart wearable devices that have the resources of doctors and patients or product advantages in large health fields are looking for new market opportunities.
Focus on: Taikang Online and Wenkang Group cooperate to develop new insurance.
“When Kangkang Group cooperates with insurance companies is an important strategic layout. It is the exploration and trial of Wenkang Group's new service model and new profit model.†Jiang Tianjiao, general manager of Wenkang Group's strategic development department, told the author that in this “+ In the “insurance†activity, Wenkang Group, as one of the earliest companies to try Internet medical treatment, can cooperate with Taikang Online in resource exchange and complementary advantages to jointly promote the combination of Internet medical insurance and insurance.
The advantage of the Wenkang Group is that it can provide large-scale, cost-effective medical and health services, as well as a large number of user resources. And these are the core resources that insurance companies need.
The reason why we chose to cooperate with Taikang Online is mainly because Taikang Online is active and willing to try in all aspects of innovative technology, innovative products and innovative services. At the same time, Taikang Online can cooperate with Wenkang Group to be thousands of its partners. Wan Insurance users receive more abundant and high quality medical and health services.
At present, the advantages of Wenkang Group and Taikang online cooperation are mainly reflected in three aspects:
First of all, Wenkang Group's traffic and user scale are large. Its medical search and drug network has more than 100 million registered users, with a daily PV of more than 100 million and a daily UV of 20 million;
Secondly, Wenkang Group's service types are more comprehensive. Online services include online consultation, outpatient appointments, family doctors, telephone doctors, health management, etc., offline services including regional medical services, and online and offline services to create a one-stop Internet medical service platform for ultimate experience. Wenkang Group, which is a segment of beauty, maternal and child, liver disease, etc., is also able to provide deeper vertical service products;
In addition, Wenkang Group's data is rich in accumulation. For more than ten years, Wenkang Group has obtained a large amount of data from online and offline multi-data channels through its own platform, including residents' electronic health records, patients' electronic medical records, and medical records. Subsequent precision services can play a vital role.
In Wenkang's strategic planning, insurance is an important industry related party. On the two core platforms of doctors and patients built by Wenkang Group, it will connect the four major industrial related parties: medical institutions, pharmaceutical industrial enterprises, pharmaceutical circulation enterprises and insurance companies through three important tools: technology, data and services. The traditional insurance companies, emerging Internet insurance companies, insurance brokerage platforms, etc. will be the direction of their business expansion.
It is understood that the form of cooperation between Wenkang Group and Taikang Online mainly includes the procurement of medical and patient services, the joint development of new types of insurance, and the import of traffic.
At present, Taikang Life Insurance has purchased the appointment referral service, accompanying consultation service and telephone doctor service of Wenkang Group. At the same time, Wenkang Group and Taikang Life Insurance will have more in-depth product customization in the fields of women's breast cancer insurance, public cancer insurance and future diabetes insurance.
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