[Inventory] Mobile Medical Q1 Report released: 1 drug network ranked first in the pharmaceutical service category APP

Recently, Bida Consulting, a well-known third-party mobile Internet research institution, released the “China Mobile Medical Market Research Report for the First Quarter of 2016”. The monitoring data of the Bida Consulting Data Center shows that the monthly service users of the medical service APP in the first quarter of 2016 are active. In terms of numbers, 1 drug network (formerly No. 1 pharmacy) ranked first with 841,000 people, and health health and jingle fast drugs ranked second and third respectively with 414,000 and 387,000 people.

Mobile medical Q1 report released: 1 drug network ranked first in the pharmaceutical service category APP

After experiencing the B2C exploration period of Chinese medicine, pharmaceutical e-commerce companies have shifted from PC to mobile, and the giants have accelerated their layout and explored new business models. Taking 1 drug network as an example, as one of the largest and best-selling e-commerce drug sales platforms in China, its degree of mobility is the fastest and most thorough in the Internet pharmaceutical industry.

In 2014, 1 drug network took the lead in launching mobile APP, and the download volume was far ahead in the same category, and it has been in the forefront of Apple App Store medical ranking for a long time. On November 23, 2015, “Yangyao.com” was officially renamed as “1 Medicine Network”, and its App “No. 1 Pharmacy” was renamed “1 Medicine Network”. 1 The proportion of customers on the mobile side of the drug network has reached 80%, and the proportion of mobile-side transactions exceeds that of the PC. This also means that the mobile terminal will become a battlefield for medical e-commerce companies in the future.

According to the report, in the first quarter of 2016, China Mobile's medical users showed a rapid growth, with a scale of 28.734 million, an increase of 68.3% over the fourth quarter of 2015. With the advancement of platform and diversification of mobile medical application products, mobile medical applications are increasingly favored by users, and the scale of users is further increasing, and the user's stickiness is getting higher and higher.

Mobile medical Q1 report released: medical network ranked first in service category APP

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