Recently, Xingchuang Vision (Baodao Eyewear Group) and Dr. Chun Yu held a joint signing ceremony to announce the formal cooperation between the two parties. "Optical shop" and "online consultation platform" are two first-hands that seem to be incompatible with each other. Whether it is for the glasses industry or the Internet medical industry , it is a breakthrough innovation, but for consumers. Through the entrance of the optical shop, quality medical resources have become more accessible.
Optical store transformation, strong cooperation
Dr. Chun Yu, China's well-known “Internet + Medical Health†service platform, is also the originator of real-time communication between doctors and patients through mobile devices – the “online consultationâ€. After many years of deep cultivation, Dr. Chun Yu has made “online consultation†the most mature business form in the mobile medical industry so far, and is expected to become the main realization way of medical service network, intelligence and personalization.
Dr. Zeng Baiyi, co-founder and chairman of Dr. Chun Yu, introduced the platform services to 17 common departments such as ophthalmology, internal medicine and pediatrics. As of October 2017, Dr. Chun Yu has accumulated 125 million users, and more than 500,000 public hospital practitioners have settled in the platform. The cumulative number of patients served exceeded 200 million.
Corporate cooperation is one of the important ways for Dr. Chun Yu to acquire users. However, whether it is a smart pharmacy transformation service provider such as Xinkang Technology or a traditional medical institution such as CITIC Medical, Chun Yu’s partners are always “inside the circleâ€. This time, the cooperation with Xingchuang Vision is undoubtedly suspicious: How does the star-shaped vision of the “Retail Trademark†aura of the top of the island, and the online consultation?
In this regard, Wang Zhimin, chairman of Xingchuang Vision, said that this question is a true portrayal of the misunderstanding of the domestic optical industry.
The essence of the optical industry is the optical medical service industry. It has a history of more than 100 years of medical services in Europe and the United States. At present, the number of people with myopia in China is as high as 600 million. If you count all kinds of patients with eye diseases, the number of people who have health problems should not be underestimated. On the other hand, the tightness of medical resources has made many patients' vision problems not detected and treated in time. Optical shops, as a scene closely related to the “seeing and comfortable viewing†of the nationals, should assume the responsibility of providing visual health services.
Guided by the transformation of medical services, Xingchuang Vision has adopted a series of measures such as cultivating a large number of professional optometry talents, developing data transmission and analysis systems, introducing international high-tech optometry equipment, and creating a personalized vision vision health record Vision-iBook. In July of this year, Xingchuang Vision and the famous AI technology company Airdoc cooperated to introduce AI chronic disease identification algorithm: screen the fundus in about 2 minutes, and predict the risk of 35 chronic diseases such as moderate to severe myopia retinopathy, macular degeneration, hypertension and diabetes.
For more than two months, Xingchuang Vision's chronic disease screening service has progressed rapidly and is highly appreciated by consumers. The timing of strong cooperation with Dr. Chun Yu has matured.
Innovative cooperation model, benefiting from many parties
Wang Zhimin introduced that the original intention of AI fundus screening in Xingchuang Vision is to hope that the people can grasp their own health status in the lowest cost and the most friendly way, but how to form a closed loop of screening, diagnosis, treatment and medicine to optimize the allocation of medical resources. It is most important to help patients finally solve problems.
Cooperation with Dr. Chun Yu is an important step in building this closed loop. According to reports, before the press conference, Xingchuang Vision and Dr. Chun Yu have opened the data interface. After the AI ​​fundus screening is completed by the customers in Baodao Optical Store, if they have concerns about their health, they need further consultation, which can be passed through Xingchuang Vision. Vision-iBook, the eyesight health record, is connected to the doctor recommended by Chunyu Smart and enjoys free consultation within 24 hours.
Zeng Baiyi said: "My original impression of Baodao glasses is a place where glasses are consumed. I learned two months ago that the optical shop is a good place for eye health and medical care. From the perspective of the Internet, it is a Very good traffic entrance, so we hit it off and docked all the systems in two months.†Zeng Baiyi believes that through the 1200 Baodao Optical Store of Xingchuang Vision, Dr. Chunyu’s online consulting service will be more extensive and better. The flow entrance is expected to promote the mining and application of the ophthalmology service ability of Dr. Chun Yu.
For Xingchuang Vision, the cooperation with Dr. Chun Yu will help to break the shackles of the “old brand†of Baodao glasses, further change the stereotype of the Chinese “optical shop only sells glasses†and upgrade to a more in-depth medical service brand. Wang Zhimin, chairman of Baodao Glasses, said: "We have screened people from all walks of life in many forums and found that the rate of fundus lesions in modern people is relatively high. Our optometrists can answer questions related to optometry. Now, after working with Dr. Chun Yu, professional doctors can answer the chronic diseases of the whole body, so that our services will be more optimized and more complete."
Consumers are the biggest beneficiaries of cooperation. With the advent of an aging society, the number of chronically ill patients in China has increased sharply and is younger. The 2017 China Cardiovascular Disease Report shows that there are 114 million people with diabetes in China and 330 million people with hypertension. At the same time, quality The scarcity of medical resources has made it difficult for patients to detect the disease early. Now, consumers can screen chronic cardiovascular diseases at the lowest cost through the Baodao Optical Store in the streets, and reach the quality doctors with the highest efficiency.
Under the policy dividend, will the optical shop become an Internet medical cigarette?
As Zeng Baiyi said, the big health industry has ushered in great development opportunities in recent years. In April, the State Council reviewed and approved in principle the promotion of “Internet + medical healthâ€, emphasizing the accelerated development of “Internet + medical healthâ€, allowing the people to run less errands and more data, to ease the problem of medical treatment and improve people's health.
After the introduction of the policy, the original barren Internet medical technology accelerated the reshuffle, the non-compliant small enterprises were eliminated, the strong brands continued to look for better development models and partners, and the discipline team, doctors group, and pharmaceutical companies sought resource sharing. .
At the same time, the optical shop hit the national myopia prevention and control air outlet. In August, the Ministry of Education and the Health and Welfare Committee jointly issued a document to raise the prevention and control of myopia among children and adolescents into a national strategy.
The transformational dynamics of Xingchuang's vision caused great concern in the national media. In September, the official media such as People's Daily and the Health and Welfare Committee's "Health News" interviewed the chairman of Xingchuang Vision on the issues of optical shops, prevention and control of myopia, and transformation of optical shops.
Wang Zhimin said that in recent months, during the extremely busy months of Xingchuang's vision, various medical institutions, state media, and investment companies have come to the door, and each node may become a historical turning point in the domestic optical industry.
Under the policy dividend, will the optical shop become the scent of Internet medical treatment? What will the future optical shop look like? The times have given unlimited imagination, and this is perhaps the most interesting point in the Internet age.
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