Since the beginning of the trend of Internet medical treatment , the medical industry practitioners have not stopped exploring this, including Internet + smart hospitals, or innovation on the roads inside and outside the hospital will not stop.
In order to facilitate patients to see a doctor for medical treatment, one company has successively helped the first hospitals affiliated to Zhejiang University, Beijing Hospital, Jiangsu Provincial People's Hospital, Taizhou Enze Medical Center, Wuhan Central Hospital and many other influential public hospitals in the industry to be successfully launched. Internet hospitals have been operating on the ground, greatly improving the patient experience.
This is Hangzhou Zhuojian Information Technology Co., Ltd. In 2011, Zhuojian Technology started the mobile Internet medical business and is a veteran of the mobile medical industry.
Recently, during the "2018 Future Medical 100" forum held in Beijing, Arterial Network interviewed Zhu Jianjian, founder and CEO of Zhuojian Technology. Yan Jianfeng told us about his entrepreneurial path and how Zhuojian Technology can help the hospital achieve Internetization.
From surgeons to Internet medical companies: another way to be a "doctor"
Before starting a business, Yan Jianfeng was a surgeon who worked in the hepatobiliary surgery of Zhejiang University for ten years. Started business in 2011.
Yan Jianfeng told us that the reason why I chose to start a business was because of one thing that happened during the post-doctoral period in the United States. He called it a play: a thought triggered by a "blood case."
One day in 2005, Yan Jianfeng went to the hospital because of physical discomfort. After the blood was drawn, Yan Jianfeng, who was walking on the beach, received a phone call from the family doctor and asked him to go to the emergency room for treatment. The time before and after this is less than half an hour.
After this incident, Yan Jianfeng began to think that the domestic medical informationization is still at a very basic stage. How do we build a closed loop of smart medical services?
In China, even in a very advanced information city, the information closed loop has not been fully realized. Because in this process to open a lot of links, such as business data, service closure, patient management, family doctors signing, etc., all of which should form a closed loop, and even the business of superior hospitals and lower-level hospitals should be coordinated and segmented.
As a result, Qi Jianfeng’s entrepreneurial path has also been opened:
In 2008, he did some health education and knowledge popularization through mobile short MMS, realizing doctor-patient interaction and healthy education;
In 2011 , I started to master the healthy mobile APP to realize mobile Internet + health education;
In 2012, the company completed the registration, payment, inquiry, consultation and follow-up services of the handheld hospital, and gradually built a closed loop for medical treatment;
In 2014, he acquired a telemedicine company and began to deploy mobile telemedicine;
In 2015, medical education products went online and began to do doctor education;
In 2016, the first national Internet hospital based on public hospitals was established;
In 2017, a mobile-based family doctor signing platform was launched, and community family doctor products were launched;
In 2018, it began to serve as an external service platform for Internet + hospitals.
After seven years of development, Zhuojian Technology has gradually achieved a closed loop of patient-centered smart medical services. However, Yan Jianfeng said that in the entire service closed loop, large hospitals can manage a limited number of patients, and the scenes that can be handled are limited. Therefore, on the one hand, these large hospitals need to use the community family doctors of the primary medical institutions to inform and manage patients, and on the other hand, to synchronize these data with the business and guide the assistance to the lower medical institutions.
So how does Zhuojian Technology build a patient-centered smart medical service closed loop?
Internet + Wisdom Hospital: Building an Internet Service Bus inside and outside the hospital
According to Yan Jianfeng, this service closed loop is mainly realized through the following three product lines:
The first is a smart hospital. Wisdom hospitals are mobile hospitals, mobile remote, Internet hospitals, follow-up, payment and other overall hospital Internet solutions, and based on the platform to carry out consultation, light consultation, pharmacy, inspection and other medical services.
The second is the smart community. Establish a regional grading diagnosis and treatment platform to serve regional health services such as chronic disease, referral, family signing, follow-up, medical maintenance and health education.
The third is wisdom medical education. To create a medical chain cloud college, discipline training, advanced training, doctor assessment and examination education platform; provide doctors with patient management, consultation, consultation, follow-up and other business service platforms.
Yan Jianfeng said that these three solutions aim to fully support "medical + Internet", optimize the hospital service process, upgrade the service model of medical institutions, build a regional smart medical service platform, and improve the professional level of doctors.
The reason for choosing such a product line is because of product-side iterations based on current national policy considerations. As China's aging is gradually intensifying, the bases of chronic diseases and sub-health patients are large, and residents' awareness of disease prevention is weak. In the golden age, the "defense, governance, and maintenance" model was gradually realized. It is estimated that by 2020, China's health service industry will reach 8 trillion yuan, accounting for 6.5% of GDP.
After seven years of precipitation, these products have also received recognition from the national level. For example, the standards of Internet hospitals are on the line, and Zhuojian Technology has also participated in the revision of the three drafts and the introduction of management measures. In the standards for building Internet hospitals, it is basically based on the Internet hospital service model of Zhuojian Technology Service Public Hospital.
At the same time, Zhuojian Technology also pays attention to creating an Internet + service platform outside the hospital, continuously improving the depth of hospital services, vigorously expanding services such as pharmacy, inspection and consultation, consultation, teaching, etc., and creating a "hospital + platform" business model to help the hospital provide unified external services. Internet medical services.
This service system has been recognized by more than 30 large-scale top three hospitals nationwide and has reached the Internet hospital. Such as the country's first public hospital online hospital area - the First Affiliated Hospital of Zhejiang University, the country's largest medical association platform - Henan Provincial People's Hospital, the first hospital hospital Internet Hospital - Beijing Hospital, access to continuing medical education The Peking Union Medical College of the information platform and the Hainan 301 Hospital with access to the integrated platform for smart medical care. At present, Zhuojian has covered more than 3,000 hospitals across the country.
Establish an advantage, break the wall and make medical services at your fingertips
In addition to the product advantages of Zhuojian Technology, what other advantages does it have to break the walls of physical hospitals and build an Internet hospital? Yan Jianfeng talked about three aspects:
First, do your own positioning. The market positioning of Zhuojian Technology is to do B-side services to help the physical hospitals to do Internet hospitals, and not to participate in the operation of the hospital too much, more to assist the hospital, to help the hospital to do operational design, specific operations Executed by the hospital.
Second, build a model and model. From 2016 to the present, Zhuojian Technology continues to carry out packaging and polishing, as well as the superposition of functions, and constantly create service samples.
Third, policy orientation. Although Zhuojian Technology has been following the country's policy guidance, but in the lowest Internet medical trend in 2017, many companies have given up on Internet medical care, we continue to increase R & D investment.
At present, nearly 20 provinces across the country have introduced management measures to promote “Internet + medical careâ€. According to the policy, all major provinces will develop Internet medical care one after another. Even so, Yan Jianfeng said that we still face business difficulties. Because it is not easy to do the B-end, the scale of profit is not as big as the outside world thinks. It is expected that by 2018, Zhuojian's profitability will achieve the desired results.
"At present, we are also planning a new round of C+ financing. It is estimated that after the completion of the new round of financing, the total financing is expected to reach 500 million yuan from the previous 330 million yuan." Yan Jianfeng is very confident about this.
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