On October 18, BOE A announced that it will invest 6 billion yuan to build the BOE (Chengdu) Digital Medical Center project in Chengdu. Among them, the company will increase its capital of RMB 3.6 billion to Beijing-based Health Investment Management Co., Ltd., a wholly-owned subsidiary. The registered capital of the project company, the difference between the registered capital and the total investment is solved by the project company through bank loans.
The goal of the BOE (Chengdu) Digital Medical Center project is to build a three-level for-profit comprehensive hospital with cardiovascular, orthopedic, oncology, rehabilitation and women's and children's key departments. It has medical , teaching, scientific research and public health service functions, based in Chengdu. Radiation in Sichuan and Southwest China, the project plans to set up a total of 2,000 beds. According to the schedule, the project is scheduled to be capped at the end of September 2019 and will be opened at the end of 2020.
The project is part of the cooperation between BOE and Chengdu Tianfu International Biological City. In March of this year, BOE signed an investment cooperation agreement with Chengdu Tianfu International Bio City Management Office, investing about 12 billion yuan to jointly build the BOE (Chengdu) Health Industrial Park project with Chengdu. Chengdu Tianfu International Bio City Management Office provides policy support for the project.
As a giant in the optoelectronic display industry, BOE’s move is “cross-borderâ€. Previously, BOE has invested in the construction of the first 6-generation AMOLED fully flexible production line in Chengdu. Why invest in Chengdu again? The announcement shows that the trend of cross-border integration of electronic information technology such as medical and semiconductor display, artificial intelligence and sensor technology is becoming more and more obvious. The health service industry has entered a new era of innovation and development and has become an important engine of economic development.
The Chengdu area has a rapid economic development, a large population and a high degree of aging, and strong demand for medical services. According to Chengdu's “Thirteenth Five-Year Planâ€, by 2020, the number of beds per 1,000 population in Chengdu's society will increase from 1.62 to 2.13, and it is estimated that the number of beds will increase by about 12,000. Therefore, the health service market in Chengdu has broad prospects.
BOE believes that in the hospital construction and operation capabilities, through the operation of Mingde Hospital, the company initially established a hospital management model for the division of labor and management, forming a medical service process and system in line with JCI standards; through the planning and construction of Hefei BOE Hospital, the company has Gradually form intellectual capital such as market research, discipline planning, architectural planning, personnel planning, and process planning, which can provide reference for the planning and construction of Chengdu projects.
BOE said in its announcement on October 18 that BOE will use "information medicine and big data" as its basic characteristics to combine existing core technologies with medicine and life sciences to form a digital hospital as the core to support mobile health and regenerative medicine. Business model for the simultaneous development of health parks and life insurance. The five major businesses work together to provide customers with health care services covering the entire life cycle of “prevention – diagnosis and treatment – ​​rehabilitation – securityâ€.
In fact, BOE has been involved in the medical and health field as early as a few years ago. In the past two years, it has expanded its investment in the medical industry from hospitals to smart mobile medical terminals.
Since 2014, BOE has expanded into two major business directions: health service and smart system based on the original display and sensor device business.
BOE said that compared with the traditional Internet light consultation mode and medical device hardware model, the company has two core capabilities of physical hospitals and technology resources, which can be acquired through the non-invasive intelligent terminal of the Israeli medical equipment company Cnoga acquired in March this year. Human data is combined with the company's medical big data , cloud computing and hospital resources to open up the channels of daily data and hospital data.
According to Xiaobian, BOE has been involved in hospital investment, telemedicine , wearable devices, digital hospitals and other projects.
In June 2015, BOE spent RMB 250 million to acquire Beijing Mingde Hospital as an investment development platform for BOE's smart health service business, and later based on Beijing Mingde Hospital with Dignity, a US medical service group. And IBM started business cooperation.
In October this year, BOE’s digital hospital in Hefei was also successfully capped and plans to open the clinic by the end of next year. BOE invested 3.2 billion yuan for this purpose, and the hospital has a construction area of ​​about 193,000 square meters. It plans to build 1,000 beds.
From the past three years of BOE's financial report, the display device is still the company's main source of revenue, accounting for nearly 90% of the company's operating income, while the health service business is only between 1.5% and 1.9%.
However, according to BOE A's semi-annual report this year, BOE's operating revenue of 44.505 billion yuan accounted for about 90% of the display device business gross margin was 28.46%, while smart health service gross margin was as high as 49.73%.
Zhang Yu, vice president of BOE, said that while consolidating the status of the display industry, BOE is transforming from IoT technology companies, from display panels to sensors and related applications, including smart healthcare and smart retail.
Since the launch of the new medical reform, social capital has been encouraged to run medical treatment. The state has successively introduced a number of policies to promote social capital to run medical services, including relaxing access conditions, providing tax incentives, etc., and supporting the society in running medical care. At the same time, the trend of cross-border integration of electronic information technology such as medical and semiconductor display, artificial intelligence and sensor technology has become increasingly apparent, and the health service industry has entered a new era of innovation and development.
Not only BOE, Foxconn, Haier, and the United States are all eyeing the medical field.
Foxconn extends its display technology advantages to the medical field. At the Xiaomanwa Technology Conference on October 12, Chen Yongzheng, vice president of Hon Hai Group, said that Foxconn invested 61 billion yuan in Guangzhou to build an 8K LCD panel production line. The resolution of 8K is four times that of 4K and will exceed the clarity seen by the human eye. In the future, with the perfect 5G network, the combination of 8K and 5G will bring different smart lives. For example, in the medical field, when the surgical brain surgery is performed, the line of the surgical suture is no longer visible, but the line can be seen by a high-resolution camera.
Zhou Houjian, chairman of Hisense Group, said at the digital medical product promotion conference held in Qingdao that the technology currently applied in Hisense medical industry is the extension of image processing and digital technology. Hisense will still invest 5% of sales revenue every year. Pre-research and innovation.
Haier Group (Qingdao) Financial Holdings Co., Ltd. has acquired Shanghai Yongci Rehabilitation Hospital. At the September 20th International Forum on People's Single-in-One Mode, Haier Kangyang Platform invested in Xiaowei's Xiaowei, Hu Zhouqing, who believes that the annual medical expenses in the United States is 20 trillion yuan, while the annual medical expenses in China is 5 trillion yuan. Therefore, China's medical and health industry still has a lot of room for development.
Haier not only acquired rehabilitation hospitals, but also applied the innovative management model of single-in-one to hospital management to improve service levels and operational efficiency. Xiaoren Tang Renzhi of Haiying's Shanghai Yingkang Hospital said that Yingkang's future goal is "9073", 90% of home-based care, 7% of community pensions, and 3% of institutions. On the one hand, through the Internet, using Yingkang APP to connect patients, doctors, and nurses to improve service quality; on the other hand, through management output, to achieve light asset development.
Hu Zhouqing revealed that the goal of Haier's medical business is to build China's largest rehabilitation platform combining online and offline in the future. In 2020, it will reach 10,000 beds and realize a revenue of 2.5 billion yuan.
Midea is also accelerating its entry into the medical field. On September 19, Midea Group and Guangzhou Pharmaceutical Group officially signed a strategic cooperation agreement. The two sides will cooperate in multi-dimensional fields such as robotics and medical device development, health data application, intelligent supply chain construction, medical investment, and intelligent manufacturing.
At present, the market size of China's medical device industry is nearly one trillion yuan, with an average annual growth rate of more than 25%. However, the sales revenue of medical devices in China only accounts for about 13% of the entire pharmaceutical industry, far lower than the overall level of 50% in Europe and America.
The growth rate of the home appliance industry is slowing down, and the flat panel display industry has cyclical fluctuations. The huge potential and lucrative medical market will bring new revenue and profit growth points for home appliances and display giants, and will also promote these technology giants from selling hardware to selling. The transformation of services.
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