Even if it is burning money, the recognition of Internet medical care in the hearts of consumers is also very difficult. In the domestic menstrual health management platform, the founder of Chai Ke, it seems that in the past five years, Internet health and medical companies still mostly operate at the drainage level, and have not been able to get rid of papers. So far, no enterprise can truly conquer the market and gain considerable results. profit.
After many years of exploration, Daxie decided to go offline from the line. Chai Ke said that at the end of the year, Daxie will enter the medical and health field, launch physiological reproductive medical equipment, and combine the Internet with traditional medical care to achieve a precipitation link from flow to realization.
Reporter: Turning to a medical device spans a large distance and risks. What do you think?
Chai Ke: I was born on the Internet. I have been considered an Internet company for a long time. But here I want to clarify that Internet companies are just one of the dominant features of Daxie. Medical and health is the area that has been focused on development for the past four years.
Internet companies are now trying new areas of healthcare and health. However, there are still three key points in the medical and health field that are still not well resolved, which restricts the development of most companies. These three points are mainly for visualizing health, that is, whether it can help patients to see and truly understand medical data in order to better understand their health status; guide, visualize patient diseases through equipment or doctors, and guide patients to find corresponding solutions; The most important thing is to help the patient cure the disease.
Internet medical companies basically choose a specific cut-in to transform in these three steps. Among them, the guiding level is the favorite point for most Internet companies. This is closely related to the characteristics of the Internet and can carry a large amount of information at a cost close to zero. However, without "solving" the Internet, it will always be on paper, and it is difficult to earn market and cash flow.
As for the risks, I think it is an opportunity. At present, the demand for doctors and patients is seriously unbalanced, the network medical database is not comprehensive, and the demand for medical products is uneven. This may just be an opportunity for the development of large-scale industries.
Reporter: Internet online companies will cut into the line from wearable devices. What do you think?
Chai Ke: Wearable devices are very different from medical devices. As for the wearable devices of wristbands, we will not touch them. It has no medical value. Medical devices and health-producing companies do wearable devices, or add traditional devices with Bluetooth modules, network communication modules, etc. They think of smart medical devices, but are these devices really intelligent? No, still can't solve the problem. What we have to do is medical equipment, and doctors can adopt data so that Chinese telemedicine can become a possibility.
Reporter: What is the sales channel for medical devices launched by Daxie?
Chai Ke: Medical devices will be sold on the Daxie application. The patient's usual habits have been recorded, and the real-time monitoring data is more accurate than the doctor's diagnosis.
Of course, this medical device is not a compulsory purchase. It must be when a certain scene generates demand. Only this thing makes consumers feel good and consumers will buy it. Our goal is to be an account. If you have a gynecological problem, a pregnancy problem, or even a daily health problem, you can use this device to help you determine what your problem is, and the doctor also recognizes it, but you can’t buy it. You can't get it. If you can't find it, you will buy it.
Reporter: What is the income of Daxie?
Chai Ke: Aside from medical equipment, the cost is not high. If we don’t rely on new business modules next year, we will have a balance. Since its establishment in 2012, Daxie has more than 100 million users, and the number of daily active users exceeds 5 million. We can advertise. Daxie also does value-added services for women. There are some supplies before the monthly physiological period, as well as health-care products, and even insurance can be purchased to purchase goods. This brings initial profit growth to Daxie. .
The research and development of medicines and medical devices takes a long time. We have intensive research and development through two and a half years, and finally got the certification and become a medical enterprise. We hope to combine Internet information with traditional medical companies to achieve cash flow to cash flow.
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