From taxi to medical e-commerce: How far can the “lazi-style” Internet New Deal go?

Several messages have been seen in succession in recent days, all related to Internet regulation. The first is that the central bank agrees that the China Payment and Clearing Association will take the lead, and third-party payment agencies will participate in an online transfer clearing agency “networking” to solve the problem of direct connection between many third-party payment institutions and banks. Article 2 The State Council and the Ministry of Transport successively promulgated the "Guiding Opinions on Deepening Reform and Promoting the Healthy Development of the Taxi Industry" and the "Interim Measures for the Administration of Network Appointment of Taxi Management Services", the market positioning, business scope and operation of the taxi platform. The pattern is clearly defined. The third article is that the State Food and Drug Administration has stopped the B2C platform of medical e-commerce companies such as the Tmall Medical Center. Although these three news items belong to different industries, they are the mediation of conflicts and conflicts in the "Internet +" action by the corresponding government regulatory authorities. It is the "new Internet policy" under the current economic situation.

These new policies have clearly continued the basic idea of ​​the government's "straight-line specification" of "Internet +" actions since last year. First, the New Deal affirmed the legalization of Internet companies entering the field. The taxi platform finally has the identity of the taxi operator; although the B2C platform of the medical e-commerce has been stopped, the B2B platform is still running; the preparation of the "network connection" has given the green light for the Internet companies to enter the transfer clearing field.

Second, the New Deal has limited the scope of business for Internet companies. Since you have accepted new people, no matter whether you drink soup or porridge, you will score a total of one. The taxi platform is limited to the “network contract” business, the network association is designated as online transfer clearing, and the medical e-commerce is limited to “business-to-business and medical institution drug trading service business”.

This is a typical pull-type specification, which conforms to the principle of “encouraging innovation and standardizing development”; it is included in the calculation of the field to encourage innovation, and the development of the land is to regulate development.

From taxi to medical e-commerce: How far can the “lazi-style” Internet New Deal go?

The two players on the boxing ring hugged together and couldn't continue to fight. So the referee has to do is to separate them. A series of new Internet governance policies since last year have a clear "pull" color. However, the "Internet +" action is not a game between professional boxers, but a competition between martial arts, judo and boxing masters. It is good at punching, has a single leg, and is well versed in acupuncture. This group of people fight together. If they only decide according to the rules of boxing, other martial arts masters will be tied up with their hands and feet, which is difficult to play. This is neither fair nor wonderful. Therefore, the regulatory innovation of the Internet is a long-term challenge, and the "rack-type specification" characterized by "joining the field" + "painting the ground" can only be a stopgap measure.

In fact, under the leaps and bounds of network and communication technology, the business boundary set by the New Deal is easy to break through. Whether it is taxi service or transfer clearing, it is almost impossible to distinguish between online and offline. The original payment also divided the online and offline into two heavens, and the policy rules were completely different; as a result, a two-dimensional code payment completely broke the boundary between the two, which caused great passiveness to the supervision.

The economic downturn, risk agglomeration, and capital winters, the "Internet +" action is far less than last year's "human face peach blossoms." However, the Internet and the big data and cloud computing on this basis still represent the future economic and social environment. The innovation and development of Internet companies and the accelerated transformation of traditional enterprises are still the subject of continuous economic development. Faced with this, the government's "new Internet governance" must focus on the following issues.

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