On October 5, 2016, Zhang Rui, the founder of Chun Yu, died unexpectedly, causing an uproar in the industry. It is said that his death is closely related to excessive pressure. It is said that during his business, he is thinking about how to finance every day, how to not break the capital chain, how to realize the business, and often feel anxious at this time.
The importance of funds to companies is self-evident. The chasing and leaving of capital determines whether an industry is prosperous or deserted. The same is true for the mobile healthcare industry. How do investors view the mobile healthcare industry ? Their views and voices are crucial.
Here, "Chinese and Foreign Management" interviewed three investors, namely, Gobent, a partner of Gobi Venture Partners, Mr. La, a partner in the field of SAF Fund's medical field, and Sha Wei, a partner of Ruikang Capital. Let's listen to their mobile medical care. Unique insights from the industry.
![[Viewpoint] Capital is cold: Where are the trends and opportunities for mobile healthcare?](http://i.bosscdn.com/blog/20/16/11/25094041398.jpg)
One of the views: both trends and opportunities
Author: What do you think of the current mobile medical industry?
Xu Chen: There are regional differences in education and medical care in China. Mobile medical care can greatly alleviate the problem of lack of resources, resource inequality or patients' own needs. China has a large population base, an aging population, and slow medical management of mobile medical care. Remote reminders, including mobile medical devices , have better application scenarios; smart phone coverage and network transmission speed have basically met the requirements of major service groups. The combination of mobile Internet and traditional industries or traditional services is a major trend, as is mobile healthcare.
L: The mobile medical platform is vying for the entrance and time of the doctor, but the time of the famous doctor is not bought by the traditional subsidies of the Internet. Because these doctors are facing a very complicated and multifaceted environment, a doctor above the middle level needs to go out of the clinic, manage the ward, write articles, promote, and deal with pharmaceutical and equipment factories, and learn to have a place. Maybe he is basically occupied 99% of the time, and the remaining 1% of the time, how much can not be bought. Because he wants to leave it to his family and himself. There can never be a business model that can be called out on the mobile Internet platform, but people still like to look for famous doctors. Therefore, the status quo of this industry cannot be completely changed by means of the Internet.
Sha Wei: New technologies are developing very fast. Like VR and AR, human beings are developing on the basis of a large amount of data. Now, the processing of data, the speed and efficiency of data computing capabilities, and our understanding of knowledge itself are all fast. development of. Then with the growth of medical technology data, mobile medical will have many opportunities.
The second point of view: mobile medical model has imagination
Author: What are your current mobile medical models? What are you concerned about?
L: From the mode, there are some hopes for several registered platforms, but I hope that the business will not be registered, but all the payments will be opened. Now some platforms can do registration through WeChat, pay fees, take the QR code to the hospital to get the number, go to the payment port, brush the phone to complete the payment, and all the checks are presented here. However, it is necessary to pay the fee when going to the hospital to prescribe drugs, and to pay for the examination, the payment must be queued. But the only problem now is that there is no access to health care, but now individual areas can be piloted, so they are trying to get medical care in this area. If this can be achieved, all payments are done through the Internet, I think there is still room for imagination.
Sha Wei: What are the new models and new products that can be generated by the combination of mobile Internet and medical health industry? What changes can be made to existing management and service models, and what can be generated? This is the core of our concern. In addition, our main focus is on medical care, not wearables, and patterns related to exercise, sleep, and physical illness. Although they are also linked to medical care, they do not have to be used before they are used. They are not just needed, and the professional content in this area is relatively low.
Xu Chen: I think there are mainly these aspects: First, make a fuss about the relationship between big hospitals and small hospitals. Many small hospitals have poor hardware conditions, but they lack good doctors. If they can systematically deploy doctor resources, Greatly ease the relationship between doctors and patients. Second, further informationization of the hospital and effective diversion, including providing appropriate medical solutions for different groups of people. For example, if you turn registration into a grab number and sell a number, it doesn't make much sense; but if you turn it into a high-end service, such as providing home services, insurance, and including registered services, not only can you increase the value of the product, but also make more People enter the health management system. Then, many people conduct pre-diagnosis through third-party medical institutions, and through some methods, the family doctors can enter the family that can afford the cost, and further divert the hospital's traffic. Third, to enable the new generation of people to help the older generation to do more self-diagnosis and self-diagnosis, so that more accurate communication with doctors, shorten the time of doctor consultation, which is more meaningful.
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