Analysis of the future development trend of Chinese sauce industry
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In the future, China's seasoning industry has great development space and broad market prospects, which are reflected in the intensification of the survival of the inferior, the acceleration of capital integration, the rapid advancement of science and technology, the acceleration of internationalization, and the structural reform of the supply side to promote the upgrading of the seasoning industry.
The release of consumer potential. The adjustment of the diet structure and the development of the catering industry will promote the consumption of the condiment industry. In addition, the enhancement of consumers' health awareness and the new high-end consumption to meet the channel demand also provide an opportunity for the increase of high-grade sauce consumption.
The survival of the inferior is intensified, the strength of capital integration is strengthened, and industrial upgrading and concentration are improved. Brand companies with a long history of influence and development have begun to receive high attention from the capital market. At the same time, food-related enterprises have begun to get involved in the seasoning industry, hoping to share the rapid development of the seasoning industry.
Technological progress has advanced by leaps and bounds. The industry is paying more and more attention to the promotion of science and technology, and the industrialization of scientific and technological achievements has become the main symbol to promote the upgrading of the industry. The steady growth of the industry has provided opportunities for scientific and technological progress.
The internationalization process has accelerated. The internationalization of China's condiment industry needs to focus on three aspects: A, establish an international operation thinking; B, international food companies mergers and acquisitions and capital cooperation; C, expand international channels.
The process of enterprise internationalization first needs to establish the thinking of international operation and learn the management and operation level of advanced international enterprises.
M&A and capital cooperation of international enterprises is a shortcut in the internationalization process of China's condiment industry. Such as the acquisition of Tai Chi Le and Nestle, the combination of Heinz and Kraft.
The expansion of international channels can penetrate from the channels of existing products and develop products that adapt to local dietary habits. The channels of existing products are infiltrated, that is, the existing Chinese food condiments are opened up in the international channels, the main population and The positioning is still Chinese and Chinese restaurants. It can be promoted and expanded through the development of channels, participation in exhibitions and the globalization of Chinese food. This is the main way for the expansion of the international market for the condiment industry in China. Developing products that adapt to local eating habits is also a direction that can be explored and worked hard. However, this needs to be carried out on the basis of accurate market research and full understanding of local eating habits, and it takes time and experience to accumulate.
Supply-side structural reforms promote the upgrading of the sauce industry. The supply-side structural reform is mainly reflected in three aspects: innovation drive, structure optimization, and factor upgrade. Innovation drive is the core, business model innovation, product innovation, corporate governance structure innovation, marketing method innovation must change from time to time; structural optimization is the guarantee, enterprises need to combine market demand, promote technological progress, improve product technology content, launch more high Value-added products; factor upgrades are necessary, and high-level inputs such as talent, knowledge, technology, information, and capital are all critical.
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