Whether you think it's bold or ambitious, you must admit that Google's recent medical innovations are very subtle. With the mission of “making the world's information useful,†capitalizing on its big data power, Google intends to open up a place in the medical industry between data innovation and research.
It seems that it was because the Google glasses that were launched in 2013 were discovered by doctors in the clinic. Google was mistakenly mistaken into the medical industry - Dr. Raphael Grossmann was the first in surgery. Doctors using Google Glass (Google Glass is more here in clinical applications). But in fact, as early as the beginning of 2013, Google set up a life science department called "Google X", a super secret research department in Silicon Valley, with the goal of creating medical innovations that are more than "moon landing."
Some people may question Google's ability to turn business minds into future medical innovations, but who is Google? In fact, this seems to be a very solid step, or a company that should create and lead the mystery of life. The only difference is that Google doesn't have to rely on luck to search for what it wants. It has enough wealth to create what you want.
According to the Wall Street Journal, one-third of Google’s VCs are invested in medical and life sciences companies, a 9% increase from the previous two years. They intend to continue investing in this direction in 2015, shifting the previous focus on Internet startups in the consumer market (in fact, in 2014, Google's investment in health care and life sciences has increased fourfold, see here for details). Bill Maris, head of Google Ventures, said, "Unless there are huge changes, there will be a lot of interesting things happening in the life sciences in 2015." (See the story of the three men behind Google Healthcare)
So how does Google define or subvert medical health? Together with the arterial network, approaching Google's seven projects dedicated to the vision of healthcare:
1. Genome cloud storage service
Does Google want to get genetic information? Google wants to store genetic information. Perhaps one of Google’s most important “moon landing†innovations is to advance medical research by collecting and comparing millions of genetic information. Referring to the storage of human data, Amazon, IBM and Microsoft are all Google's strong competitors. However, Google hopes to find a treatment plan for the most difficult diseases and cancer in the medical field through the hope of the cloud. As a result, start-ups like Tute Genomiocs and Seven Bridges are becoming more familiar, creating “browsers†of genes like MIT's entrepreneurial ideas, so that scientists can better understand the significance of gene composition for effective treatment. .
Seven Bridges works with Amazon's cloud storage to store genetic data, and its head, Deniz Kural, said: "Our vision is that if a person gets lung cancer, the doctor will have his genes and tumor genes. Perform a sequence test and compare it with the other 50 million genes in the database. Finally, the doctor will say to the patient, 'I have found the medicine that is right for you.'"
The price of getting your genetic backup from Google is $25 a year. However, comparing your genes to other tens of thousands of genes is invaluable for medical research. At least, this is a hope.
2. Cancer research
Genomics is not the only way Google uses to fight disease and cancer. They are already doing something to detect everyday diseases before they develop cancer monitoring drugs. According to Wired magazine reports, these pills will be filled with magnetic nanoparticles that will hold the cancer-related molecules in the blood, and the matching bracelet will remind the wearer. (Google Nano Magnetic Particles monitors cancer prevention details here)
In order to achieve this feat, Google has gathered experts from various disciplines in chemistry, physics and biology to form a panel of experts. However, it will take time to get this idea to quickly occupy the entire market. Google's nanoparticles have only been tested on artificial limbs and have not been tested in humans.
In addition, Google must also prove that those particles do adhere to markers in the blood that may cause cancer. In addition, the FDA approval process is also a threshold for Google: for substances that will be absorbed by the body, there must be more consideration in the risk-reward ratio.
3. Health and fitness
Google's entry into the medical industry cannot ignore the contribution of fitness applications and wearables to the consumer market. In order to compete with platforms like Apple HealthKit, Google has also developed a Google fitness platform that helps users record and track fitness goals (Google Fit and HealthKit fight to see here). Subsequently, Google Fitness's app was released, allowing Android users to record their daily activities (such as steps, swimming and cycling) through the built-in sensors and cooperating wearable devices.
According to the analysis of the Science Times, it is still difficult to say that Apple and Google are the real winners of the fitness platform. However, Google may be more popular with users because of its flexibility, because Google's apps are compatible with many devices. Apple HealthKit can't be adapted to other Android devices except iWatch.
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