In 2014, many companies and businesses have delivered their own satisfactory answers in the past year. The domestic blood glucose monitoring market also achieved outstanding results in 2014.
As an important part of the domestic home medical device market, the blood glucose monitoring market has accumulated more than 2 billion yuan in sales of related instruments and related consumables in the past year. In the whole industry, the imported brands continued to lead, and the domestic brands struggled to catch up with the market distribution situation. Among them, Johnson & Johnson, Roche and Abbott imported the famous brands of blood glucose meters to continue to occupy the top three positions of imported brands; domestic brands Sannuo, Yicheng, etc. In the rapid development of this year, sales have also been greatly improved, especially Sannuo, not only continue to maintain the status of domestic brand sales champion, but also become the industry sales champion. From the sales data of the whole market, we can also find that the sales situation of the brand shows a strong regional distribution characteristics. The first- and second-tier cities are mostly imported brands, while the consumers in the third- and fourth-tier cities are more inclined to domestic brands.
For a long time, in the sales channels of blood glucose monitoring, it has been in a more dispersed state. This situation has undergone major changes this year. Channel dealers have made great strides in 14 years and have made qualitative leap in their respective sales. Rehabilitation Home has become the first domestic blood glucose monitoring product with a sales volume of more than 100 million yuan through its nationwide medical equipment specialty stores. The overall sales volume is the sum of the subsequent three sales, ranking the national sales champion. Neptune Star, Cheng Da Fang Yuan, Yi Xin Tang, ranked second, third and fourth.
These four can break through and become the front runners with their unique advantages. With its traditional offline channels, Yixintang has vigorously laid out the third- and fourth-line markets, and has opened more than 2,000 stores in total, gaining an advantage in terms of quantity. Chengda University has always been a traditional strength in blood glucose monitoring products, with certain market experience and some inherent channels. This year, Neptune’s launch of online channels has brought about a significant increase in sales. In line with the traditional offline channels, Neptune has successfully advanced to the second place in the rankings. The home of the nation's largest home medical device retailer, Rehabilitation Home, once again won the champion of blood glucose monitoring products sales. In addition to professional stores throughout the country, the professionalism of the personnel and the professionalism of the service are the magic weapon for the rehabilitation home to win. After the e-commerce operation began in the second half of 2014, it became the only medical device sales platform in the country to realize online ordering and offline delivery by professionals. At present, Rehabilitation Home has become the largest customer of Johnson & Johnson, Roche and Abbott blood glucose meters in China, and also a strategic partner of domestic famous brands of blood glucose meters.
In recent years, the number of people with diabetes in China has been increasing. According to incomplete statistics, the number of people with diabetes in China has reached 100 million. At the same time, with the change of life environment and the aging of the population, the prevalence of diabetes is also rising. The trend of increasing year by year. The scale of the future diabetes blood glucose monitoring market will continue to expand, and the competition between brands and channel operators will continue to intensify. Let us look forward to creating a new peak together in 2015.
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