Internet medical innovation is not WYSIWYG

After two years of capital baptism, Internet medical care is gradually returning to rationality. The era of simply relying on “storytelling” to encircle money has passed. Whether or not it is funded, entrepreneurial teams need to shift their focus to industry. The need to develop reliable products not only requires patients to be motivated, but also obtains doctors’ approval.

Internet medical innovation is not WYSIWYG

Ms. Dai Yifei, Managing Director, IDC, UK

“Medical device companies have noticed the huge demand for household products brought about by the era of chronic disease management. This trend has occurred earlier in the UK/USA, but it has grown faster in the country.” At the 2016 CMEF Spring Show held recently, Ms. Dai Yifei, Managing Director of IDC in the UK, expressed her expectation for the upcoming Internet medical industry. “If the Internet is the line, everyone is going to do the line. Who will do it? We hope to make a call through the media: Industry is very important."

In this year's CMEF IDC exhibition area, reporters saw many personal medical products used in the home environment in the IDC booth in the UK. What are the characteristics of the development of home medical products for chronic disease management compared to product development in hospitals? The challenges of designing and developing various types of monitoring and treatment products between hospitals and homes are different. However, in order to meet the needs of clinical monitoring for home monitoring and treatment products, the design standards for home medical products are absolutely sloppy. No.

Doctor on Internet Medical SAY NO!

In the era of chronic diseases, the focus of medical services continues to transition to primary care and the family. Foreign actions are even earlier, and the demand for domestic household medical products is also increasing. However, medical products sandwiched between doctors and patients seem to be difficult for doctors to accept.

Many medical products used by individuals in the market are blindly pursuing speed, and even have not obtained the medical product license of CFDA (China Food and Drug Administration). How can doctors diagnose or judge the development of the disease through these data? Because the reliability of the source data cannot be judged, the doctor does not trust the data collected by the patient at home. Focusing on enterprise product innovation For 43 years, IDC has been paying attention to market development. For the current hot Internet+, Dai Yifei said, “We recognize the link transmission capability of the Internet. Many wearable devices use the concept of Internet+ to link hospitals and families together. However, it is not possible to ignore the normative nature of the products in the ecosystem. Every wearable device needs to meet medical standards."

Whether the data collected in the non-medical environment is accurate is also one of the reasons why doctors are discouraged. For doctors, the data used for treatment must be accurate, whether it is disinfected, whether the operation is accurate, and the error coefficient of equipment data are not verified. Judgment can also control risk. If the home device is used as the basis for clinical diagnosis, the risk is completely uncontrollable.

These issues need to be considered before product development. Previously, IDC in the UK had done a lot of medical product development, both in terms of medical product regulatory standards and from the user habits of medical products.

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