It has long been an indisputable fact that the rigid contradiction between insufficient medical resources, uneven distribution, medical treatment and the growing willingness of people to pay attention to health has long been a contradiction. People are increasingly eager to use the Internet, like the other things they are interested in, to easily and easily achieve the good wishes of controlling their own health anytime and anywhere, and the perfection and maturity of Internet technology is also the medical health needs. The user provides technical possibilities. It is against such a background that Internet medical health has gradually entered people's field of vision, and there is a rapid development trend.
As China's medical reform enters the deep water area, the efforts to solve difficult problems in various medical fields are constantly increasing. The practice of multi-point practice has gradually expanded to the whole country, and the conditions have been gradually relaxed. The separate trials of medicines have been expanded to eliminate medicines and doctors, and to eliminate hospitals. The monopoly of doctors and drugs; the trend of prescription drug sales to lift the ban; the state promotes social capital to run medical care, the online and offline deep closed loop; promotes commercial health insurance, guarantees doctors to practice more, and promotes medical treatment to enable cross-platform and hierarchical interaction. The grading diagnosis and treatment is inseparable from the practice of doctors. The practice of doctors guarantees the flexibility of doctors and the possibility of practicing more. It provides a real possibility for Internet medical health. The multi-integrated policy has escorted the Internet medical health from various angles, further promoting the in-depth development of the Internet medical and health cause.
Internet medical (also known as mobile medical ) is divided into nine major links: health management, self-diagnosis, diagnosis, waiting for treatment, medical treatment, in-hospital rehabilitation, medicine, payment and out-of-hospital rehabilitation. Health management, self-diagnosis, and willingness to seek diagnosis follow people's health concept. Ascending, the degree of demand rigidity is gradually increasing, and the number of health management and self-diagnosis investment is the highest. After the prescription drug online sale is lifted, the investment in the drug chain will increase. These links are interrelated and cover the multiple needs of the medical value chain is the future trend.
Although the nine major links contain major opportunities, they seem to be just needed. However, the degree of pain is not the same:
1. For medicines and payment, the user's pain point is not strong, because the medical insurance patient does not actually care who pays for the medicine, and the self-paying patient actually has a bigger pain point to see the disease, for the payment and the medicine. It is not very sensitive. On the contrary, the existing medical system and pharmaceutical companies are very sensitive to this. Therefore, it is difficult to obtain the support of patients from the drugs and payment in addition to stimulating the opposition of manufacturers and doctors. In this sense, Ali's health and various B2C e-commerce routes are trying to incite Internet health care from drugs or payments.
2. Health management, out-of-hospital rehabilitation, and in-hospital rehabilitation are a pseudo-critical need. The onset of these three needs to be actively coordinated with the patient's health, and long-term adherence to lifestyle changes. However, it is precisely when a patient is sick or even seriously ill that he thinks about health management and rehabilitation. This is contrary to the starting point of health management. From this point of view, except for a few out-of-hospital rehabilitation (such as rehabilitation equipment or treatment equipment ), there is really a need for users. In addition, most health management is destined to be a niche, anti-human business model.
3. The four links of self-diagnosis, diagnosis, waiting for treatment and diagnosis and treatment have a lot of pain points, and have also created many successful models. The dispute between Putian and Baidu that broke out some time ago has actually revealed that the diagnosis and treatment have significant commercial value, and the market has exceeded 100 billion! For self-diagnosis, Chunyu Pocket Doctor and Jianqu.com are all self-diagnosed, but the former uses a light consultation to cover the bottom, while Jianqu.com uses an artificial intelligence doctor to conduct intelligent triage. In the end, it is a large number of online doctors who have won a lot of spring rain, or it is a smart network artificial intelligence robot doctor triage + offline guide to win, it takes time to test. In addition, the registered network and the good doctor also tried to intervene in the post-patient and medical treatment. They used some unique means to master certain resources, and the post-trends should not be underestimated. The clove garden with 2 million doctor resources also tried to squeeze into this market to help doctors open clinics. In these four links, the above five companies are all valued at more than $100 million, and there is a good chance that they will have real winners (one who has a market value of over $10 billion).
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