Evergrande Real Estate, which has left and right on the road of diversification, has become increasingly self-willed.
On June 18th, the group announced that its first Internet community hospital opened in Guangzhou, and the company will use the community Internet hospital as a starting point to increase its efforts to enter the medical and health management fields, aiming to expand the medical health industry under the group. .
To this end, the group acquired the Shell Resources New Media in March this year and has changed its name to Evergrande Health. It is reported that the first plastic surgery hospital belonging to the medical sector of Evergrande will also open in the near future.
Capture new medical care
According to the data, Evergrande Internet Community Hospital teamed up with the University of Nebraska Medical Center, Southern Medical University and Affiliated Hospital, and the First Affiliated Hospital of Guangxi Medical University to provide community residents with disease prevention and private use of health big data models and Internet technologies. Medical health management services such as doctors, teleconsultations, online medical care, and health checkups.
Evergrande revealed that 1200 top doctors and professors around the world have joined the Evergrande Internet Community Hospital platform to provide medical health management services such as disease prevention, private doctors, teleconsultation, network medical care, and health checkups. This Internet community hospital will revolutionize the three aspects of the health care model (internet), technology (Qiu Chengtong big data, etc.), services (online consultation, etc.).
According to informed sources, in the future, Evergrande Internet Community Hospital will promote the combination of medical and nursing mode, and integrate with community pension centers to provide health management, health care, home care and other services for the elderly in the community to make up for the weakening of family care functions. The shortage of health care resources for social institutions.
Hengda Health Chairman Tan Zhaohui said that in the future, Evergrande Health will gather in the community to develop and establish multiple Internet + Health Management Centers.
Shi Lichen, head of Beijing Dingchen Medical Management Consulting Center, told reporters that the biggest problem facing Internet medical care is the profit problem. Telemedicine , at the current stage of implementation, many of them are free of money, including the current telemedicine of Yihua Health. There is no charge. Even if the hospital is now registered, it will cost a few yuan. How can patients receive telemedicine charges in the future? How much is the problem to be solved, and the equipment of Evergrande Health Internet Community Hospital looks a lot. The problem of profitability is more urgent. On the other hand, patients have a characteristic that it is difficult to change this habit in the short term.
For Evergrande, the landing of Internet community hospitals actually means that Evergrande Health officially launched the "Internet +" strategy. This kind of strategy is also the direction of current policy promotion. On March 30, 2014, the State Council issued the “Notice on Printing and Distributing the National Medical and Health Service System Plan (2015~2020)â€, which proposed to vigorously develop non-public medical institutions. Actively promote the development of mobile Internet, health big data applications, health information services and smart medical services for all.
Plus health section
Evergrande's health and medical services will be operated by the Evergrande Health Capital Platform. For the future, Evergrande's health ambition is not small.
According to the company, “Hengda Health will rely on Evergrande Group's national first-largest community resources to cover the Evergrande community and its surrounding areas, serving tens of millions of people.†According to data provided by Evergrande, Evergrande currently has more than 400 communities in more than 170 cities, with 3.7 million owners, adding 700,000 to 800,000 people each year.
The layout of the health industry is not limited to Internet community hospitals. On the same day, Evergrande Health also disclosed that it will cover four major business areas, such as Internet community hospitals, new international hospitals, medical beauty and anti-aging, and old-age industries.
The reporter learned that in the field of medical beauty and anti-aging, in March this year, Evergrande Health has reached a tripartite cooperation with Hainan Province and South Korea, and will establish an international medical beauty and anti-aging center in the first district of Boao Lecheng. The Evergrande Yuanchen Medical Beauty Hospital, which was built by South Korea's original Chen, was originally scheduled to open on June 23. According to statistics, the output value of the beauty industry reached 510 billion yuan last year, and the market size in 2018 is expected to reach 850 billion yuan.
In terms of new international hospitals, Evergrande Group and Harvard-affiliated Brigham Hospital have established new international hospitals in China. They have visited and talked in Guangzhou, Sanya and Shenzhen, and the pension industry is also starting. According to informed sources, “Hengda Health intends to set up an aged care service in many central cities across the country to meet the needs of the elderly for healthy living.†The data shows that China’s 60-year-old population has reached 230 million this year. Severe, but the elderly care, rehabilitation and other services are seriously lacking. It is expected that the market for the aged care industry will reach 4 trillion yuan this year.
"Real Estate +" ambition
Following the cross-border of the three industries of drinking water, grain and oil, and dairy industry, Evergrande has also made a new layout for its health industry. In addition to the plastic surgery hospitals that were previously acquired, this time it has built a community based on the real estate community. Internet community hospital.
There are indications that Evergrande is accelerating its deployment in the medical sector while slowing the pace of expansion in the fast-moving sector.
In fact, the medical industry is becoming an important position for the transformation of real estate companies. According to a research report by Shenyin Wanguo Securities, the number of enterprises involved in medical care (including pensions) has reached 13 among well-known home enterprises that have been or are undergoing transformation.
It is worth noting that Evergrande has recently started the expansion of the real estate sector and quickly circulated around the country. In order to cope with the expansion of the Group's major industries, the group has frequently carried out capital operations this year.
On the 16th, the group issued a notice saying that it intends to issue corporate bonds in China with a total issue of no more than 20 billion yuan. The first issue is 5 billion yuan, which is a 5-year period. The interest rate inquiry range is 4.3%~5.8%. It is reported that June 19 is the first day of the bond issue.
Prior to this, the company issued a priority unsecured bill in February to raise $1 billion, and just completed a round of rights issue in the Hong Kong stock market a few days ago, raising 4.6 billion Hong Kong dollars.
For the group's active financing behavior, Standard & Poor's commented that its domestic bond issuance plan will improve the company's debt maturity, reduce refinancing risks, and support its credit status. However, since the company's financial leverage remains at a high level, the above bond issue does not have a direct impact on its rating.
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