Shenzhen is an important gathering place in China's medical device industry and is regarded as the “leader†of China's medical device industry . How to transform and change is indeed a "can" for Shenzhen medical enterprises. Multinational giants quietly laid out the primary medical market and tried to seize the emerging treasure of Chinese medical equipment through the "localization" strategy.
Breaking through the double "enclosure" needs to focus on core technology
With the rapid development of the medical industry in other cities in China and the expansion of the international medical device giants in the domestic market, the status of the Shenzhen medical device industry is no longer the only one.
In the face of other domestic industrial clusters and "foreign brands", Shenzhen medical equipment, how can we kill a bloody road and regain the status of "outstanding"? Cai Qiaoqi, executive vice president of Shenzhen Medical Device Industry Association, and related industry insiders said that Shenzhen medical device companies must break through core technologies and accelerate originality in order to gain competitive advantage under the pressure of internal and external competition.
Shenzhen is no longer "outstanding" in China
status quo:
Shenzhen is an important gathering place in China's medical device industry. It is also regarded as the “leader†of China's medical device industry. At present, there are more than 400 medical device manufacturers in the city, and the total output value of the medical device industry accounts for about 10% of the country. Cai said that the medical equipment industry in Shenzhen was gradually developed in the late 1980s. In the early 21st century, the average annual growth rate of medical equipment in Shenzhen reached 35%. The industry has always been in a "outstanding" position in China.
"In recent years, although it is difficult to maintain a growth of 35%, the annual growth has also maintained a double-digit number, obviously faster than the growth of 6%-7% in Europe and the United States." Cai said. However, with the support of the development of the biomedical industry in all parts of the country, Shenzhen’s status as a “outstanding†is no longer the case. “In the past, the medical equipment industry in Shenzhen was highly concentrated, but today’s medical equipment industry in the mainland is improving rapidly. The dominant position of the industry is seriously threatened."
At present, China's medical device industry has three major industrial clusters, with the Pearl River Delta industrial center centered on Shenzhen, Guangzhou and Foshan, and the Yangtze River Delta industrial cluster centered around Shanghai, Suzhou, Hangzhou and other surrounding cities, with Beijing, Tianjin and Dalian is the center of the Bohai Sea industry gathering area. Cai Qiaoqi said that the development of the other two large-scale medical equipment industry is no slower than that of Shenzhen, and the advantages of these places have become increasingly prominent due to the support of the local government.
Although Mindray, China Resources Wandong, Libang, and Steady Shenzhen enterprises have attracted much attention at this year's exhibition, domestic medical equipment manufacturers such as Shenyang Neusoft and Shandong Xinhua also feel that they can compete with Shenzhen enterprises.
Shenyang Neusoft has launched innovative products such as the new double-layer spiral CT, the digital mammography system, the all-digital color Doppler ultrasound diagnostic system, and the fully automated sample pretreatment system at the medical fair. This is a new round of new product launch activities after Neusoft Medical launched its first self-developed 64-slice spiral CT last year and successfully seized the domestic high-end medical device market.
“The Yangtze River Delta region has always been dominated by traditional medical devices, and the high-tech forces in the Bohai Rim region have gathered, and the competitiveness of its high-tech products has also increased, and Shenzhen has seized the high-end market.†At the exhibition, a person in charge of a medical enterprise in Shenzhen said.
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