Compared with other mobile Internet industries, OFweek Medical Network has shown that the market of mobile medical billions is insignificant. For this reason, mobile medical care has not become the focus of discussion. But from pharmaceutical companies to pharmaceutical apps and even wearable devices, the banner of mobile medical has been launched, and even BAT has begun to lay out.
According to the "2015 Mobile Medical Industry Data Report" recently released by TalkingData, the scale of mobile medical users in China is around 90 million, while the total number of medical institutions in the whole year has reached 7 billion. Mobile medical care is a trend, and to break the development barriers of mobile medical care, in addition to the promotion of user-level and policy reforms, many medical industry practitioners can only slowly find out that primary medical care will eventually become the main battlefield of mobile medical care.
To this end, the author contacted Dr. Ma Zhen, a freelance practitioner in the medical industry, and Dr. Li, from the dermatology department of the Affiliated Hospital of Ningbo University. In their view, the mobile medical APP solved the pain points. For the mobile medical market, Where should the future go?
First of all, there are three main problems in primary health care.
First, the medical level of primary doctors is weak.
For many private clinics or community hospitals, many doctors have graduated from colleges and universities, even before being barefoot doctors. There are no separate departments, and the degree of professionalism of the doctors is relatively poor. Almost all the symptoms are not asked for the patients to be drunk. If the symptoms are not slow, they are transferred to large hospitals.
Second, the lack of necessary communication between the doctor and the patient
. We are very envious of private doctors in American movies, but in China, the basic GP patients are basically regular customers, but the degree of specialization is far from enough. The communication between doctors and patients in the top three hospitals and other public hospitals in first-tier cities. It is very limited. Perhaps we should not blame the cause of medical ethics, simple and effective communication tools are the focus.
Third, the grassroots doctors are confused about the medical records.
. Many primary medical institutions, especially private medical institutions, do not have a HIS system, and doctors lack the habit of collecting medical records. To a certain extent, the level of medical skills of the grassroots doctors is based on medical experience, and as a doctor's professional instinct, they want to have a database of their own private clinical or scientific research materials.
So can mobile medical APP solve these pain points? Ma Zhen is admired for the “medical record folder†software of Xingshulin. He recorded more than 3,000 medical records through this mobile APP in less than two years. Invisible wealth. In the communication between the doctor and the patient, Ma Zhen has been in contact with the patient by telephone and WeChat before, but now he is more inclined to let the patient pay attention to his WeChat public account and communicate and manage through the “medical record folder†APP.
And how to solve the medical level of the grassroots doctors, each APP developer has its own ability. Lilac Garden has developed “medicine assistants†and “clove doctorsâ€, and Xingshulin has also launched “medical pockets†and “medical literatureâ€. In addition, Dr. Chun Yu launched an offline clinic, which provides offline training for grassroots doctors through the functions of the medical circle and the cloud academy. Even so, these apps still have a lot of shortcomings.
It can be seen that some basic doctors have tasted the benefits of mobile medical care, but for a large number of basic doctors, the impact of mobile medical care is still negligible. Mobile medical apps are just one of the directions of mobile healthcare, and medical O2O and smart hardware are favored by more investors. But can medical O2O fundamentally solve the medical dilemma in China? The application of intelligent hardware in medical care is still in the concept stage. In this regard, the author suggests that the development of mobile medical care should be biased towards the following points.
First, the core of mobile healthcare is that doctors are not in the form of services.
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